The beginning of Entekhab electronic industrial group was established with the setting up of Haier Asa company on the 19^th  Nov. 2000; Haier Asa, which is responsible for the production of refrigeration products (types of refrigerators and freezers, side by side, etc.), started its production activities in 2005 in a factory with an area of 2,500 square meters in Morche Khort industrial town of Isfahan and in 2019 It was introduced as the main holding company of the home appliance investment group

The change of the name and statute of “Hair Asa Company” in 2020 changed the direction of this company as the head of the home appliance holding group of Entekhab Investment Development Group so that the new name of this company, “Arman Entekhab Electronic Industrial Group” was recognized as the largest household appliance manufacturing complex in Iran.

Currently, this large economic enterprise is the owner of the most comprehensive and extensive value chain of the home appliance industry in West Asia, with more than 12 active subsidiaries in the fields of production, sales, logistics, and after-sales services in an area of more than 300,000 square meters.