Strategic presence of Snowa in Iraq / The next targets for Snowa are Afghanistan and CIS members

(Public relations of Entekhab Industrial Group) – About Snowa presence at Erbil Int’l Trade Fair in 2015, Mohammad Asadi explained: Erbil Int’l Trade Fair has a long time experience and IFB has been organized this fair for several years.
He considered reducing visitors of Erbil Int’l Trade Fair in 2015 than previous years as a result of Iraq`s security problems in these days and added: Although these problems would affect companies’ point of view, this fair was a good opportunity for Snowa to show its products to consumers and distributors.
Exports Dept. manager of Entekhab Industrial Group stated: This is not the 1st presence of Snowa in Iraq, Snowa attended several years ago up to now, but this time Snowa attended in a strategic way, which started by opening its official headquarter in Baghdad.
He outlined the comprehensive exports plan of Entekhab Group and reiterated: Now the internal and external necessary conditions are being ready for the serious presence at predisposing markets like Iraq, and also managers of Entekhab are looking at exports, in a strategic and desirable way too.
Asadi considered that presence of Snowa in Iraq is long term and said: Being lots of home appliances brands in Iraq, shows that market price is quality-oriented and for coming to this market, penetration pricing policy has been adopted.
He mentioned that after sales service in target countries is so important and expressed: Because after sales service for home appliances in Iraq is weak, paying attention to this matter could provide a competitive advantage in this market
About the next exports plans of Entekhab, Asadi stated: Now the most concentration of exports is on Iraq market, but the next exports plan would be Afghanistan, neighbor countries and also CIS members.

Proper marketing of Entekhab Industrial Group in Middle East

General Manager of Sint Overseas emphasized on developing cooperation with Entekhab Industrial Group.
Thabit Yahya Salim Al-Hinai General Manager of Sint Overseas L.L.C said: Iran is an independent country in Middle East which manufacture everything such as cars, home appliances and etc. This is my 1st time to visit such a big home appliances company and this makes me happy.
He stated: we had some communications with Entekhab to develop some business opportunity in Oman and I`m here to see Entekhab`s facilities and size of the company to understand more about the company that would help us to develop ideas.
Salim Al-Hinai added: Entekhab Industrial Group is a professional group in Iran which would be able to develop its market level in Middle East.
He continued: Oman`s market is an open market and there are a lot of products from different manufacturers and Entekhab Industrial Group can have a good market share.

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