Strategic presence of Snowa in Iraq / The next targets for Snowa are Afghanistan and CIS members

(Public relations of Entekhab Industrial Group) – About Snowa presence at Erbil Int’l Trade Fair in 2015, Mohammad Asadi explained: Erbil Int’l Trade Fair has a long time experience and IFB has been organized this fair for several years.
He considered reducing visitors of Erbil Int’l Trade Fair in 2015 than previous years as a result of Iraq`s security problems in these days and added: Although these problems would affect companies’ point of view, this fair was a good opportunity for Snowa to show its products to consumers and distributors.
Exports Dept. manager of Entekhab Industrial Group stated: This is not the 1st presence of Snowa in Iraq, Snowa attended several years ago up to now, but this time Snowa attended in a strategic way, which started by opening its official headquarter in Baghdad.
He outlined the comprehensive exports plan of Entekhab Group and reiterated: Now the internal and external necessary conditions are being ready for the serious presence at predisposing markets like Iraq, and also managers of Entekhab are looking at exports, in a strategic and desirable way too.
Asadi considered that presence of Snowa in Iraq is long term and said: Being lots of home appliances brands in Iraq, shows that market price is quality-oriented and for coming to this market, penetration pricing policy has been adopted.
He mentioned that after sales service in target countries is so important and expressed: Because after sales service for home appliances in Iraq is weak, paying attention to this matter could provide a competitive advantage in this market
About the next exports plans of Entekhab, Asadi stated: Now the most concentration of exports is on Iraq market, but the next exports plan would be Afghanistan, neighbor countries and also CIS members.

Expanding Snowa sales network in Middle East by headquarters opening in Baghdad

Sales headquarters, after sales services and show room of Entekhab Industrial Group with Snowa were inaugurated.

Entekhab Industrial Group Public Relations reported that, Sales headquarters, after sales services and show room of Snowa were inaugurated in Baghdad by presence of Ebrahim mohamadzadeh Iran Commercial Counselor in Iraq and senior managers of Entekhab Industrial Groups.

There were Iranian and Iraqi traders and merchants and also Iraqi civilians in this ceremony which was held as the biggest attendance of a brand and perfect market services covering, that will lead to expand Snowa products in Middle East.

Comprehensive attendance policy and Snowa outlet in home appliances market of Iraq

Mohamad Karimian Deputy Commerce of Entekhab Industrial Group stated: Snowa has been working in Iraq market since 8 years ago and some of its particular products such as: oven, evaporative coolers and some kinds of refrigerators are famous in Iraq appliances market.

He added: Now by finding a reliable business partner in Iraq, as the 1st appliances brand, we decided to operate comprehensive sales and after-sales services, outlet and to start setting up Call center in Iraq market that headquarters opening is a turning point for performing future plans.

Karimian mentioned:

 For marketing in Iraq, we have done and doing some activities like: Setting up call center, after-sales services center, training technicians and eventually setting up stores and modern show rooms.

In near future, opening 10 Snowa show rooms

After describing the current Snowa store in Iraq as the most modern and beautiful appliances store in Iraq market, he said:

Soon, in addition to the current store, five other show rooms in Baghdad and five other cities including Basra, Najaf, Karbala, Erbil and Sulaymaniyah will be launched.

Selling Snowa products with guarantee of “Ras Al Heram” in the Iraq market

Deputy Commerce of Entekhab Industrial Group said:

Stores and Show rooms will work by “Ras Al Heram” after-sales Co. supports. The 1st special appliances service will include, Installation, repairing, replacement, services, organized delivery and so on.

He added: this company is responsible for guarantee Snowa products and after-sales services in Iraq market.

Karimian about Entekhab policy for exporting reiterated: several countries like Afghanistan are identified as the target countries for expanding market and soon Snowa will plan to attend in these markets too.

Opening of Daewoo Electronics’ headquarter in Iran by presence of South Korean Daewoo Electronics’ senior managers

Daewoo Electronics’ headquarter was opened in Tehran by presence of Entekhab Industrial Group’s and Korean Daewoo Electronics’ senior managers.

Entekhab Industrial Group’s Public Relations reported that, Jung Soo Shin, COO of South Korean Dongbu Daewoo Electronics (parent company of Korean Daewoo Electronics) who was head of delegators, met Entekhab Industrial Group’s senior managers and visited 4 exclusive household stores of this brand in Amninhozour three-way.

In this meeting and visit which Mr. Manani Vice president of Entekhab Industrial Group and other senior managers of Entekhab Industrial Group and Daewoo Electronics participated, two exclusive household store of Daewoo Electronics were opened in Jomhouri St. as one of the main markets of home appliances brands in Tehran.

Jung Soo Shin, while visiting 4 exclusive household stores of Daewoo in Amninhozour St. appreciated these stores’ managers by statues.

Visiting Entekhab Industrial group’s factories and meeting with Entekhab’s senior managers were in two-day trip schedule.

South Korean Dongbu group in 2013 bought shares of South Korean Daewoo Electronics and owned this popular brand. In the agreement with Entekhab Industrial Group, has partnership and cooperation, in terms of production, distribution and marketing of Daewoo Electronics brand.

Daewoo Electronics home appliances sales network currently has more than 13 regional offices across the country and elite sales forces, and it`s one of the most extensive sales network in Iran

Two honors in two days / Snowa certificated The Most Popular Brand in Iran for refrigerator and TV

Snowa certificated The Most Popular Brand in Iran for refrigerator and TV groups.

Entekhab Industrial Group’s Public Relations reported: After two months competition among brands in The Most Popular Brands festival, in a magnificent ceremony at the IRIB International Conference Hall, the most popular brands were presented, based on the people’s survey in 2015 and the most popular brands’ managers and their fans were appreciated.

In this festival Snowa as the one of Entekhab Industrial Group brands, received the statue of The Most Popular Brand for refrigerator and TV group, while yesterday Entekhab had achieved Golden Consumer Protection statue.

Entekhab Industrial Group’s representative Adel Dehdashti  P.R  manager, received these statues from Mr. Navabi director of Consumer Protection Organisation and the other senior managers.

In this festival more than 800 brands in 76 groups were participated, under observation of consumer protection association. In this festival 1,187,306 polled in 76 groups of product / services.

On the first festival in 2014 Snowa achieved The Most Popular Brand for refrigerator too.

9th international E-commerce conference was finished in Isfahan by appreciation of sponsors and top essays

9th international E-commerce conference in developing countries with focus on E-business was finished by appreciation of sponsors and participants.
Entekhab Industrial Group Public Relations reported that in this conference which was held in Isfahan Chamber of Commerce by Entekhab Industrial Group’s sponsoring, researchers from Iran, South Korea, Malaysia and Belgium presented their essays. Most of these essays were about optimizing E-business in the world, exchanging information security and checking E-banking. Dr. T.K oh, head of Entekhab Industrial Group department in South Korea, presented an essay too.
Appreciation of Entekhab Industrial Group in E-commerce
At the end of this conference Entekhab Industrial Group and its brands, Daewoo and Snowa, were appreciated as the sponsors of this conference.

Investment potential between Iran and Singapore is too high

A group of senior managers of Singapore Business Federation with some of important companies managers in Singapore visited Entekhab Industrial Group.
Entekhab Industrial Group Public Relations reports that in this visit more than 30 visitors participated from Singapore Business Federation and managers of important companies like: Aviation, Marine Services, Industrial Trading, Ministry of Trading & Industry, Pacific International lines, Chemical and Petroleum and etc.
Global Business Division Senior Director of Middle East and Africa Mr. Cody Lee, after visiting Entekhab stated: Iran and Singapore as the industrial countries in their regions, could expand their commercial and economic relations which causes developing both sides.
He continued: Iran and Singapore are good positions for investing and also Investment potential in Iran and Singapore is too high in different features.
Global Business Division Senior Director of Middle East and Africa about Entekhab Group said: Capacity of manufacturing home appliances per day and its discipline is astonishing and admirable.
Mr. Cody Lee noted: Entekhab Group is using the highest technology and its capability in home appliances and petrochemical is great.

Italian Riello Co. managers to visit Entekhab Industrial Group

Public relations reports that Yemen Khatib Commercial- area manager and Casiraghi Stefano R&D director of Italian heating products and hot water packages Riello Co. visited Entekhab Industrial Group.

Mr. Khatib stated: Entekhab Industrial Group with proper discipline and technology could be the biggest home appliances industrial group in Middle East

He continued: Despite the sanctions, Iranians can work and manage big Industrial companies due to their capabilities

Reillo commercial- area manager added: Maybe by these sanctions, each country couldn’t stand, but Iran could overcome it because of its people’s skills.

Unveiling the Snowa Smart TV, beyond the capabilities of ordinary TVs

The Snowa Smart TV, beyond the capabilities of ordinary TVs was unveiled

Entekhab Industrial Group’s Public Relations reports that, this TV has unveiled in three sizes (65″, 70″and 84″) with extraordinary capabilities and it will be available at the markets very soon.

Mr. Khoshhal, Audio and Video Marketing Manager, among Motahar Zamir’s staffs mentioned this company will have unveiling and releasing of new products every month, he stated: On the 1st step this multipurpose smart TV will be released as a product beyond the TV, with particular training options,…

He Said: This smart TV will provoke every consumer’s surprise, due to exclusive and unique features.

Mr. khoshhal expressed: Some of this new product’s features are, having two Windows 8, six point multi-touch capability, outstanding sizes (65″, 70″, 84″), high speed, easy to use, too many input and output ports, USB 8 and etc.

He added: This product could be ideally used in meetings, conferences, classes and other places where need to use smart and developed products.

Several foreign home appliances stores were intended to offer Snowa Products

In a big and important occurrence of Iranian home appliances industry, foreign home appliances store sellers intended to offer Snowa products as the nation brand.

Entekhab industrial P.R reports that, a few years ago home appliances retailers stubbornly stood against Iranian brands offer but in these years, quality, style, reasonable price and good after-sales service, a fundamental change in circumstances has been occurred. This fundamental and important change is significant after Snowa rebranding so that several foreign home appliances in Tehran now intend to sell Snowa products exclusively. On Bahman 29, eight Snowa stores were inaugurated in an exclusive view and elegant décor. The participants were Mr. Mannani vice president of Entekhab Group, Mr. Karimian Audio & Video industry manager, Mr. Jannatian Refrigerator industry manager, Mr. Shiranifar Washing industry manager, Mr. Salehian Sales Snowa Co. manager and also the enthusiastic people.

Proper marketing of Entekhab Industrial Group in Middle East

General Manager of Sint Overseas emphasized on developing cooperation with Entekhab Industrial Group.
Thabit Yahya Salim Al-Hinai General Manager of Sint Overseas L.L.C said: Iran is an independent country in Middle East which manufacture everything such as cars, home appliances and etc. This is my 1st time to visit such a big home appliances company and this makes me happy.
He stated: we had some communications with Entekhab to develop some business opportunity in Oman and I`m here to see Entekhab`s facilities and size of the company to understand more about the company that would help us to develop ideas.
Salim Al-Hinai added: Entekhab Industrial Group is a professional group in Iran which would be able to develop its market level in Middle East.
He continued: Oman`s market is an open market and there are a lot of products from different manufacturers and Entekhab Industrial Group can have a good market share.

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