(Public relations of Entekhab Industrial Group) – About Snowa presence at Erbil Int’l Trade Fair in 2015, Mohammad Asadi explained: Erbil Int’l Trade Fair has a long time experience and IFB has been organized this fair for several years.
He considered reducing visitors of Erbil Int’l Trade Fair in 2015 than previous years as a result of Iraq`s security problems in these days and added: Although these problems would affect companies’ point of view, this fair was a good opportunity for Snowa to show its products to consumers and distributors.
Exports Dept. manager of Entekhab Industrial Group stated: This is not the 1st presence of Snowa in Iraq, Snowa attended several years ago up to now, but this time Snowa attended in a strategic way, which started by opening its official headquarter in Baghdad.
He outlined the comprehensive exports plan of Entekhab Group and reiterated: Now the internal and external necessary conditions are being ready for the serious presence at predisposing markets like Iraq, and also managers of Entekhab are looking at exports, in a strategic and desirable way too.
Asadi considered that presence of Snowa in Iraq is long term and said: Being lots of home appliances brands in Iraq, shows that market price is quality-oriented and for coming to this market, penetration pricing policy has been adopted.
He mentioned that after sales service in target countries is so important and expressed: Because after sales service for home appliances in Iraq is weak, paying attention to this matter could provide a competitive advantage in this market
About the next exports plans of Entekhab, Asadi stated: Now the most concentration of exports is on Iraq market, but the next exports plan would be Afghanistan, neighbor countries and also CIS members.