Our values

Charity work, production of legitimate wealth, customer satisfaction, innovation, professional ethics, organizational transformation and excellence, meritocracy, globalization, strategy oriented organization, participation and teamwork, honestly, transparency, organizational integrity, social responsibility

Perspective and mission


The first choice of customers and a source of national pride, focusing on development of unique brand portfolio, products and services in world level


Production and supply of high quality and reliable home appliance products and services to improve the quality of life in different categories of society and create a value creating, innovative organization and a lasting achievement for future generation.

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